|The sales and marketing process includes operational control processes and management control processes. The operating processes include daily activities such as planning, contact management, telemarketing, and direct mail. Sales employees should create and maintain lists of plans by site, product category, and possible sales, and the ability to create and maintain a contact and activity management system, which would track customers, sales data, and the chronology of calls Through which the sale was completed. When sales were carried out through telemarketing, the telemarketing database is used to share the contact. The sales and marketing management control is formed in this way, to aldry sales and marketing resources to reach maximum revenue. This is one of the most important areas in the sales management. Sales managers are responsible for moving sales and allocation of resources in order to generate maximum revenue. The decisions that the sales manager should bring are:
The review reports, comparative analyses and early reports are very useful documents that are used to track sales and allocation of sales resources. module includes the following analyses:
Sales managers use the Sales management software to evaluate salesperson productivity and the results of the product sales, by salesperson, the region, and the customer type. The Sales management module makes the following objectives:
Sales & Marketing Modules support operational and management control processes, which include contact managing, sales and analysis management, or sales forecast. The differences between the sales and marketing modules under Abacus ® ERP system and traditional sales and marketing software is that the ERP systems provide an integrated marketing system, including contact documents, sales documents, etc.